The PRS-350 is a well designed with a aluminum casing. It has a nice sturdy feel to it and is the lightest of the Sony ebook readers. It has 5 control buttons on the front of the reader as well as a touch screen. For technology it uses the new Pearl e-ink screen not dissimilar to the one used on the Kindle.
Unlike the Kindle Touch the Sony Reader PRS-350 does not have any audio capability.
Essential bits of information about this device: It has a screen size of 5 inches which can be displayed in portrait or landscape view. Because it has PDF reflow capability it can hadle PDF files well and there are 5 font sizes available. However it only has one serif font and this cannot be changed. 
The Sony Reader pRS-350 It uses a 16-level gray-scale to display images
and can use epub, .PDF, .lrf (BBeB), Microsoft Word, .rtf, .txt, .jpg, .gif, .png, and .bmp
formats. It comes with 12 pre installed dictionaries including 2 Oxford English dictionaries plus English- French-German-Italian-Spanish and Dutch dictionaries.
The battery is charged from your computer via a USB and a single charge lasts about 2 weeks.
On the downside apart from the lck of audio capability there is also no Wi Fi or 3G capability. You will also need to buy a case for the reader as Sony do not supply one.
No doubt Sony fans might like this reader but at around £135 ($147) it is a little on the expensive side compared to the Kindle Touch. It is a good reader with a nice feel but personally it would not be my first choice.
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